»Innovation incentives, exchange, and development of excellence:
The workshop will follow the question of how science organizations can address and motivate filmmakers as a new target group in science communication to encourage the responsible inclusion of relevant STEM topics and characters representing the STEM field.
Furthermore, it shall be discussed which roles science foundations can have in this widely underrepresented field of science communication.
Ann Merchant, Deputy Executive Director for Communications at the »National Academies of Science, Engineering, and Medicine« (NAS) in Washington, D.C., will give insights in successful measures and approaches of Hollywoods »Science and Entertainment-Exchange« which has been established by the NAS. Beate Koch, Communication office at Max-Planck-Society, Dominik Donhauser, spokesman at Frauenhofer-Society, and Dr. Thomas Brunotte, representative of the Sekretariat General of Volkswagen Foundation will share their insights and perspectives on the topic.
Moderation: Dr. Marion Esch